mission

 

our agency was born from the belief that storytelling holds the power to transform.
the stories passed down through generations shape our communities today.

understanding the elements of storytelling is at the core of what makes content resonate. we aim to provide value, spark inspiration, and drive action through the creative work we produce.

 
founder // jennifer pellerito

founder // jennifer pellerito

 

velvet leaf creative is a female-founded social media agency fueled by purpose.

after spending some time wandering the globe as a freelancer and travel blogger, jen set down roots in los angeles.

inspired by the cultures she experienced abroad, jen was driven to combine the craft of storytelling with social strategy. she has nearly a decade of experience in social media marketing and communications in the interiors industry, working with luxury brands like thermador and pendry residences west hollywood.

her writing has been published in Palm Springs Life and Locale Magazine.

 

fueled by her talent for fine art, shireen el-khazen takes an imaginative and whimsical approach to every project. with over five years of experience in visual communication and design, shireen is an ambitious and passionate creative, focusing on high-quality production value.

shireen received extensive honors training in traditional fine art and digital media at the Lebanese American University in Beruit, Lebanon. after returning to the United States, she spent time working at Los Angeles’ Museum of Contemporary Art (MOCA). surrounded by artistic masterpieces day in and day out, shireen launched her career as a creative director. she is founder of the Noodling Needle, an online store selling creations made from needlework and embroidery.

senior creative director // shireen el-khazen

senior creative director // shireen el-khazen